Downy’s Blatant Disregard For The English Language

by Angie [A Whole Lot of Nothing] on May 7, 2012

in Farts and Other Stuff,Grammar Nerd,Observations

I don’t know why or how I didn’t notice this before now.

It was only when I had to commit the egregious Crime of Misspelling when entering the “skip the ad” word into the video player box when all I wanted to do was watch Russell Brand go off on some heckler at his stand-up show.

Pee.Ess. As much as I hate ads in videos, I appreciate the ways to skip them, so kudos,

Pee.Pee.Ess. I didn’t even watch the whole video because I was so enraged at Downy.

Pee.Pee.Pee.Ess. OK, so “enraged” is exaggerating my emotions a bit, but I’m not happy.

Amy Sedaris is one of my all-time favorite funny people. She’s in a crapton of TV shows as a guest star where she really just needs her own daily show replacing Chelsea Lately. Or maybe she can take over for that dinosaur, Jay Leno. Either way, she needs her own show, and I would watch it.

Not that this really has anything to do with Amy Sedaris and her funny ladybrain, but she agreed to be a part of this gut-wrenching ad campaign for Downy:

I have the same washer/dryer set that my parents gave us as a wedding gift way back in 1998, so needless to say, I need those wash boosters, and I’ve used these Downy Unstopables. However much this isn’t an ad or endorsement of the product, it does what it should and keeps out the old washing machine smell from my freshly laundered clothes.

But how could I have not noticed that the name of the damn product is spelled incorrectly? I have brought shame on my family.

And seriously, how can Downy, the big bad soap company that they are, have allowed for a product to have been named with a word that is spelled incorrectly?

Right at this very second, I have those tell-tell red-dashed lines under that word up there: unstopable. Even my lappytop realizes it’s not a word.

Ironically, “lappytop” is not a word and has the same red-dashed lines, but I’m not a multi-national company with investors and customers to attract.

I don’t know how these things happen or why they happen or what to do about them.

All I can do is rant on my piddly blog about the injustices done to the English language on the behalf of all grammarphiles (again, not a real word) out in the world.

And as always, feel free to point out the mistakes I have surely made in this post and all others as I am neither perfect, nor am I a multi-national soap company who feels I am above the laws of grammar.

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{ 11 comments… read them below or add one }

1 JustinRHoffman May 7, 2012 at 2:51 pm

It’s not even a trendy misspelling I don’t understand.
An Awesome post on JustinRHoffman´s blog … I’ve Never Had a Normal Job


2 Angie [A Whole Lot of Nothing] May 7, 2012 at 4:29 pm

It’s baffling.
An Awesome post on Angie [A Whole Lot of Nothing]´s blog … Kindle Of Ill Repute: Vampire Dirty


3 May 7, 2012 at 3:22 pm

Nothing about that ad would make me want to buy that product. If it was Jeri Blank, however…


4 Angie [A Whole Lot of Nothing] May 7, 2012 at 4:29 pm

Hey now, that’s the same person!
An Awesome post on Angie [A Whole Lot of Nothing]´s blog … Kindle Of Ill Repute: Vampire Dirty


5 Amy May 8, 2012 at 6:20 am

I think marketers are under the impression you have to spell things funkily to be hip and trendy, but calling a hat “Kewl Kaps” is different than just making a mispelling that really looks like a mispelling. I’d love to be in on that meeting. “The name is catchy but it needs something” “Or… maybe it needs LESS!” (ooh… murmur of awe) “What if we TOOK OUT A P??” “Brilliant! The kids will love it!”
An Awesome post on Amy´s blog … Awesome Poetry


6 Angie [A Whole Lot of Nothing] May 8, 2012 at 11:30 am

But even with this, it’s not “catchy” or phonetic or alliteration; it’s just spelled wrong.

The rage, I has it.
An Awesome post on Angie [A Whole Lot of Nothing]´s blog … Kindle Of Ill Repute: Vampire Dirty


7 Corey Feldman May 8, 2012 at 9:47 am

I this is pretty common. Look how many times typos show up in books, and you have copy editors, editor, the writers, pre-readers all checking these things for errors. But I am biases because I live in house very much made out of glass on this issue.


8 Angie [A Whole Lot of Nothing] May 8, 2012 at 11:31 am

My house is made of glass, too!
An Awesome post on Angie [A Whole Lot of Nothing]´s blog … I’m Embarrassed For You, Niceville.


9 Kristen May 8, 2012 at 12:44 pm

My mom actually refused to shop at King Soopers for YEARS for the same basic reason. She didn’t like that they were “trying to be cute” with their spelling.

As for this…it’s just ignorance. It’s not trendy or cute, and it doesn’t look like it could be another word (because that seems to be the other trend). How nobody in all of Downydom caught that is totally beyond me…this is weird and disappointing.
An Awesome post on Kristen´s blog … Have internet access, will procrastinate.


10 Angie [A Whole Lot of Nothing] May 8, 2012 at 2:51 pm

Exactly. I can accept cutesy, though I don’t like it. But this? Is weird.
An Awesome post on Angie [A Whole Lot of Nothing]´s blog … Where @VelveteenMind Might Save A Life, My Near-Stalker Love Story


11 Diane Bielawa January 12, 2013 at 2:21 pm

I’m convinced Downy didn’t misspell this to be hip or trendy. It was a definite error in proofreading for sure! I’m sure it would be expensive to fix the labels at this point. Plus, they are probably getting more attention because of this very unprofessional goof up! It drives me crazy that Unstopables is spelled wrong!!! All I can hear in my head is un- stope-ables! I brought attention to this spelling error several times on their Facebook page and my comment was deleted toot sweet every single time! Within seconds!! Now, mind you, I am in no way perfect, but big companies pay big money to make sure their ads are just right! Someone made a major slip up all across the board and Downy just won’t address it! Ridiculous! Color their faces red, but laughing all the way to the bank. What an ignorant shame…….


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