Pinterest Success Stories And Tips For Increasing Blog Traffic From Pinterest

by Angie [A Whole Lot of Nothing] on February 6, 2012

in How To Use The Internet,The Internets

Even though I may have a tinge of jealousy, I like hearing about success stories.

Success stories, from my friends especially, give me a goal. It seems like every day, I hear of something new a friend has accomplished. From a new writing job for a major entertainment company to hearing that a friend’s blog has gone viral, I love knowing that good things happen to good people.

Pinterest is quickly becoming one of those success story-makers. With a 70% traffic increase in just the first 3 weeks of January (from 10 million to 17 million hits), Pinterest is helping make websites and posts go viral.

credit Hitwise

I asked a few of those friends who’ve had successful pins to share their tips on how to to help your blog posts get more traffic through Pinterest.

Pinterest Success Stories

Curvy Girl Guide | @curvygirltweets | on Pinterest
As the Social Media Editor for Curvy Girl Guide, I started the contributor-driven Curvy Girl boards just when Pinterest started to take off. It’s taken off very successfully for us, making Pinterest the #5 traffic source (notably ahead of Twitter) for our online magazine. In an article by Ad Age, Lands’ End credited Curvy Girl Guide as the catalyst for starting their own Pinterest account on which to pin their products:

Land’s End first learned about Pinterest from a blog community — Curvy Girls Guide. “They introduced us to Pinterest and at once we realized, it’s kind of an immediate attraction, visually stimulating and inspiring and we wanted to see how we can make it work for Lands’ End, specifically for Canvas,” said Michele Casper, PR director for the company.

 

Casey Mullins | @mooshinindy | on Pinterest
Recently, a post Casey published on Babble garnered nearly 200,000 hits in a matter of a few days from Pinterest. The pin below of a photo Casey took of our friend Emily’s baby on a bookshelf went crazypants on Pinterest (asshat commenters not withstanding, or maybe as a result of?). As of the publishing of this post, the pin has over 500 likes and over 1800 re-pins. That can mean a major traffic boost for Casey’s post from which the photo was pinned.

 

Katy Carter | @ katyshecooks | on Pinterest
Katy calls herself a “small” blogger, but whatever that means for her now, will not be the same in the next few months if she keeps pinning the food posts she publishes. Food and recipe posts are on par with arts & crafts pins; you can’t find enough of them around Pinterest and everyone loves them. Even though she just started pinning, she finding “already, I’m seeing very steady residual traffic.”

Source: katymcarter.com via Katy on Pinterest

 

Heather Spohr | @mamaspohr | on Pinterest
Heather is already a popular blogger, but with the increase in traffic to her blog that she’s seeing from Pinterest, she’s growing even more successful. Heather says she’s “received 142K hits from pinterest in the last 30 days” as a result of she and others pinning her posts. The pin below has received a combined nearly 2000 re-pins and 400+ likes from all of the times it’s been pinned.

 

April | @mommynamedapril | on Pinterest
April has been publishing her recipes and food photography on her blog for several years, but with the rise of Pinterest, she’s seen a massive increase in web traffic to her food blog. In January alone, she received over 450,000 hits from Pinterest alone, up from 100,000 in December. As you can see from her blog’s source page on Pinterest, April’s high-quality food photography is working to her advantage with the number of pins and re-pins from her blog.

Tips For Increasing Your Pinterest Traffic

  • Always put an image with your posts. ALWAYS. I have lots of posts that are pinned onto “Good reads” or “Favorite blogs” boards. Those are the ones that give me the traffic. [from Heather]
  • Pin your viral-worthy posts on Sunday afternoons. [from April]
  • Give your pins a short, catchy title that if you read it, you would want to click to read more.
  • Watermark images with your name or web address that you think will be re-pinned.
  • Pin your own blog posts. There is no algorithm (like with Stumbleupon) that “punishes” you for pinning your own blog.
  • Categorize your boards properly.
  • Link your Pinterest account with your Facebook account. “Likes” on Pinterest will show on your Facebook timeline.
  • Don’t limit your pinning to your own posts. Pinterest is social, be social with others on Pinterest.
  • Go back and pin relevant posts from past months and years. Pinterest is relatively new, so older posts may not have been “discovered” yet on Pinterest.
  • Pin from a blog post NOT from a home page. The link associated with your pin needs to go back to your post, not your main home page (unless you’re pinning to share an entire blog or website).

What About You?

If you have your own tips for making the most of Pinterest, please share them! Do you have any Pinterest success stories of your own? I want to hear about them!

Looking for an invite to Pinterest? Let me know, and I’ll send you one. And if you love me, which obviously you should, follow my Pinterest boards. Leave a link to your Pinterest profile in the comments, and I’ll make sure I follow you back.

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{ 67 comments… read them below or add one }

1 Amanda February 6, 2012 at 1:57 pm

This is a great post. I definitely need to learn to get my blog out there more. I can’t believe some of those people have 142k views a month! I’m averaging like, 20-30 views a month, and still waiting on my first follower haha.

I certainly need to use images more though, that’s a great tip.
An Awesome post on Amanda´s blog … Do you smell what Prometheus is cooking?

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2 Angie [A Whole Lot of Nothing] February 6, 2012 at 2:37 pm

Having pictures in posts helps when sharing on Facebook, too.

And thanks!

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3 Mansi February 6, 2012 at 2:57 pm

Great article! Pinterest is definitely making waves and I myself have seen a big boost on my food blog after using it. Plus, it has a great layout with visual appeal, so I’m all for pinning!

Mansi
http://funandfoodcafe.com
An Awesome post on Mansi´s blog … Comment on Chocolate Truffles – Recipe & Variations by Ambika

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4 Heather @ Side of Sneakers February 6, 2012 at 4:12 pm

I LOVE Pinterest and I was completely surprised when I saw traffic coming from it. Pretty cool though. Great post!!

I’m on Pinterest here: http://pinterest.com/heathern/ :)
An Awesome post on Heather @ Side of Sneakers´s blog … How the G-Men Get Their Zen {Giveaway!}

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5 Angie [A Whole Lot of Nothing] February 6, 2012 at 7:00 pm

I have to admit, I didn’t consider Pinterest as a way to share blog posts I liked as a sort of bookmarking tool until the last few weeks. I started seeing traffic for non-photo-centered posts and realized Pinterest was more than just recipes and photo sharing.

I’m following you now!

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6 Jennifer February 6, 2012 at 4:40 pm

I don’t get a lot of hits directly from Pinterest because I haven’t had that many things pinned…. BUT I do get a lot of Google search hits on posts where I’ve written about Pinterest or something I’ve made from there, etc. I’m definitely going to remember that in the future.

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7 Angie [A Whole Lot of Nothing] February 6, 2012 at 7:02 pm

Start pinning your posts and other’s posts that you don’t particularly think are “pin-worthy,” but if they have a good title or good quip, they’ll do well.

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8 I {heart} Rhody February 6, 2012 at 5:10 pm

I found this post through Pinterest! It’s a great social sharing site, and you offer some really helpful tips.

I’m on Pinterest at http://www.pinterest.com/iheartrhody

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9 Angie [A Whole Lot of Nothing] February 6, 2012 at 7:03 pm

Hooray! I’m following you now! :)

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10 Katybeth February 6, 2012 at 8:30 pm

Thanks for these tips. I love Pinterest but never thought much about using it for my own blog..this was helpful for reposting my stuff and other peoples posts as well.

I shall pin this!

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11 Angie [A Whole Lot of Nothing] February 6, 2012 at 9:21 pm

Awesome! Thanks!
An Awesome post on Angie [A Whole Lot of Nothing]´s blog … Stuffed Pork, Apple, Cheddar Grilled Sandwiches

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12 Anya Ty February 6, 2012 at 9:32 pm

The tips are very useful for a beginner like me. I’ve been thinking of these stuffs. I was not sure if they’re right but now I can apply them.

Thanks for sharing!

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13 Patrice February 6, 2012 at 9:37 pm

I have clicked over to a lot of blogs (including this post) from Pinterest. I can definitely see how Pinterest would increase hits, however due to the nature of my blog I’m not sure I see it being successful for me. I don’t blog about food or arts and crafts or anything, so I’m not sure people on Pinterest would care to be honest… maybe I’m wrong!? (Tell me I’m wrong! :P)
An Awesome post on Patrice´s blog … PYHO: Carrying on Anna’s Legacy

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14 Angie [A Whole Lot of Nothing] February 7, 2012 at 8:47 am

You’re definitely wrong. (That sounds harsher than I expected.) Pin posts that tell a story or give advice. There’s always someone out there to read it!

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15 Amy February 7, 2012 at 4:48 am

Excellent post. I’ve been mostly ignoring Pinterest just due to sheer lack of time, though I love it. I should be trying a little harder to use it more effectively…
An Awesome post on Amy´s blog … Ryan Gosling nearly lost Drive to Marcel Marceau

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16 Angie [A Whole Lot of Nothing] February 7, 2012 at 8:45 am

Come ON. Try harder, woman. Don’t disappoint me. JEESUS.

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17 MommyNamedApril February 7, 2012 at 8:45 pm

ryan gosling is ALL OVER pinterest… you should get your last post up there :-)
An Awesome post on MommyNamedApril´s blog … One of the Great Things About Having a Big Family? There’s Pretty Much Always a Birthday to Celebrate. And We All Know I Love Birthdays!

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18 Mary@Everyday Baby Steps February 7, 2012 at 3:03 pm

Super info in this post, Angie. And, by the way, I LOVE your boards on Pinterest. I think I’ve repinned nearly every damn thing. :)
An Awesome post on Mary@Everyday Baby Steps´s blog … Make a Quick Meal Special With Bertolli Meal Soup

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19 Angie [A Whole Lot of Nothing] February 7, 2012 at 8:40 pm

That’s what I like to hear.

And thanks!

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20 Neeroc February 7, 2012 at 3:53 pm

Well there’s my fricken lightbulb turning on! I’ve always sort of shied away from pinning my own stuff (why would I wait for someone else to though, when the two people that read me don’t pin!)
I always find myself commenting on blogs without pics, since they need to add them so I can pin it. And I totally only want to use it as my bookmarking site *g*
Oh and for cheap bastards like me on wordpress.com, this person has figured out how to add a pin it button to posts – http://betweenheandshe.com/2012/01/10/how-to-add-the-pin-it-button-for-wordpress-com-blogs/
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21 Neeroc February 7, 2012 at 4:06 pm

Oh damn! Quite possibly the dumbest question ever, was wondering how you’re getting the stats for pins and repins of specific pics, I got the source link but how do you get the total repins/likes?
An Awesome post on Neeroc´s blog … Things you should never freecycle #1

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22 MommyNamedApril February 7, 2012 at 8:46 pm

she interviewed people who keep track of their stats ;-)
An Awesome post on MommyNamedApril´s blog … One of the Great Things About Having a Big Family? There’s Pretty Much Always a Birthday to Celebrate. And We All Know I Love Birthdays!

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23 Neeroc February 7, 2012 at 11:27 pm

In that case, my question would become how are they doing that? How do you track the total aggregate pins/likes once something branches out and gets re-pinned from an original pin. Seems that counting each hit on the source would be a bit tedious.
An Awesome post on Neeroc´s blog … Tight and bright baby

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24 Angie [A Whole Lot of Nothing] February 9, 2012 at 9:48 am

I don’t know of a way to track all of the pins/likes once they’ve been pinned/re-pinned/shared, but you can check your blog stats for incoming links. The stats I had quoted were for the single pin I found with the largest numbers.

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25 MommyNamedApril February 7, 2012 at 9:24 pm
26 Angie [A Whole Lot of Nothing] February 8, 2012 at 5:32 pm

Always!

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27 Jennifer @ Fulfilling and Oddly Minty February 8, 2012 at 1:04 am

This is great!!! I’m following all your boards, too. http://pinterest.com/oddlyminty/

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28 Angie [A Whole Lot of Nothing] February 8, 2012 at 5:35 pm

And I’m now following yours!

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29 kelley @ magnetoboldtoo February 8, 2012 at 2:59 am

But I love pinterest!

I don’t want it to turn into another way for people to promote their blogs, I go there to get away from that shit.

I miss the old days when blogging was for fun not for profit.

Except when I get an advertiser cheque… obviously.
An Awesome post on kelley @ magnetoboldtoo´s blog … Exhausted.

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30 Angie [A Whole Lot of Nothing] February 8, 2012 at 5:33 pm

As long as it’s a natural extension of what you already Pin, it can be a super good thing.

And hell, I gotta feed my family, yo.

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31 Tracie February 8, 2012 at 12:01 pm

This is a great post! I’ve been using Pinterest mostly for fun, but I’m see now that I can use it to promote posts as well. Good stuff.

I’m already following your pins.
http://pinterest.com/fromtracie/
An Awesome post on Tracie´s blog … The Love Of A Rainy Day

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32 Angie [A Whole Lot of Nothing] February 8, 2012 at 5:32 pm

I was the same in thinking it was just for fun, but if others are going to capitalize, it’s time for us to as well!

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33 Katy (KatySheCooks) February 8, 2012 at 9:20 pm

Thanks for this! I followed your advice, and made sure my Pinterest & FB accts were linked. Today I pinned a post, and had 1500 hits from FB within 4 hours — the most traffic I’ve ever had from FB referral, and I know Pinterest was the real fuel.
An Awesome post on Katy (KatySheCooks)´s blog … Homemade, all-natural “Gatorade”

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34 Angie [A Whole Lot of Nothing] February 9, 2012 at 9:49 am

WOOT! I’ll take a commission when your money rolls in.

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35 Laura February 9, 2012 at 10:11 am

Here is my Pinterest success story: I made a onesie for a friend’s baby, almost 2 years ago. I put a picture of it up on my flickr page. (http://www.flickr.com/photos/laurahartrich/4661383223/) I check my flickr stats fairly regularly, and was shocked to see the views for this particular picture skyrocket around August of last year. I was getting hundreds of views every day on this onesie, all coming from Pinterest. I wasn’t a member yet. I had a vague idea of what it was. I thought, if so many people like this onesie enough to pin it, maybe they would also like it enough to buy it. It took me several weeks to get my act together (I’m a busy SAHM to two young boys), but I finally got an Etsy shop set up and offered the onesie, or a variation of it, for sale. Then I put a link to my etsy shop on my flickr photo page, so if people are patient enough to click through twice, they will find my etsy shop, The Onesie (http://www.etsy.com/shop/TheOnesie?ref=si_shop). I wish I had been ready to set up shop quicker once I saw the views on that photo going up, because I totally missed an opportunity for sales during that first initial surge. Still, I did the best I could under the circumstances, and I have done pretty well, even though my views on that pin have dropped significantly since the initial cycle of re-pins. I’m at 350+ sales in my Etsy shop, since September, and sales continue to be pretty steady. It has been a great experience overall…. I have started to think of myself as a small business woman in addition to a stay at home mom. I had to teach myself to screen print because I couldn’t keep up with orders when I was painting every onesie by hand, which is how I started out. One negative thing is that since my onesie is so ubiquitous on Pinterest, there are a lot of other people now selling the phrase that I originated. Kind of hard to swallow. When I find other people selling onesies with my phrase, I politely ask them to stop. Most cooperate. Others don’t. It has been a crazy ride for me. My house is a lot messier than it used to be, and I’m on a first name basis with all the clerks at my local post office. :) I’ve never been busier in my life, but I wouldn’t trade it. Thank you, Pinterest and Pinners!

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36 Angie [A Whole Lot of Nothing] February 9, 2012 at 2:10 pm

WOW! That’s an incredible success story! Congratulations to you and your idea. Unfortunately, when you have a good idea, copycats will copy.

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37 Sarit February 9, 2012 at 5:35 pm

Wow what a great story!! I am inspired by your story. I wish my site will
Succeed too through PINTEREST.

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38 Karin February 12, 2012 at 12:24 pm

I love pinning, and have been trying to figure out how to use it to increase traffic to my blog. I got hung up on the pin etiquette about “avoiding self-promotion,” but I think I’ve taken that too far. Thanks for this helpful post!
An Awesome post on Karin´s blog … Even Saint Patrick loved Guinness

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39 Karin February 12, 2012 at 12:25 pm

Also, I want to subscribe to your blog, but the subscribe button appears to be grayed out.
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40 Angie [A Whole Lot of Nothing] February 12, 2012 at 10:36 pm

HOW DARE IT DO THAT TO YOU! Try this: http://feeds.feedburner.com/AWholeLotOfNothing/

And thanks!

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42 Miss Britt February 14, 2012 at 5:43 pm

I can’t figure out what I’m doing wrong, but I’ve been falling all the tips and I think I’m officially the only blogger in the world NOT seeing traffic from Pinterest! LOL

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43 Angie [A Whole Lot of Nothing] February 14, 2012 at 8:28 pm

I’m not seeing incredible numbers from Pinterest, but just like Stumbleupon was, there’s potential for viral traffic. And I think most of the Pinterest-heavy traffic getters are crafts, photography, and recipes.

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44 Helena February 15, 2012 at 2:33 am

Thanks for sharing. I love Pinterest but never thought much about using it for my own blog..this was helpful for reposting my stuff and other peoples posts as well.
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45 Angie [A Whole Lot of Nothing] February 15, 2012 at 10:23 am

As long as you make it organic and not forced, I don’t think anyone on Pinterest has a problem with promoting yourself and your friends.

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46 Daffa June 6, 2012 at 12:12 am

OMGosh I am in big trouble. I will get notihng accomplished tomorrow at all I am now sure of it. I LOVE Pinterest, how addicting to say the least. LOL So Heidi when my hubby is mad at me I am so blaming you (JK) LOL

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47 Naeem Congo March 9, 2012 at 3:28 pm

This post is really gonna make me go to Pinterest. How much social networking can I do???

Great post by the way!
An Awesome post on Naeem Congo´s blog … One Word…Unbelievable

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48 Kelly April 13, 2012 at 1:40 pm

I have only been on pinterest for a week, but I love it…not sure its doing what I would like it to yet, which is to get more facebook fans and of course get more people looking at my itms. But im sure with time and reading other peoples experiences it will work wonders
http://pinterest.com/fashionmayhem/

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49 Mark_Bennet July 17, 2012 at 1:01 am

I feel that pinterest is really becoming famous, and the amount of people who are satisfied is large. It is an app which is very easy to use and you can keep account of the various blogs which you have written and their comments.

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50 Zawadi August 4, 2012 at 10:05 am

I just started using Pinterest 2 weeks ago for my African Yoga-Inspired social enterprise called @ZeroByZawadi so I’ve been reading all sorts of tips on how to use it. This is a really useful article and I’m certainly going to share this post with other friends in Africa who I am trying to encourage to use Pinterest. I live in Kenya and there aren’t many Kenyans on Pinterest yet, even though Kenyans are really tech and social media savvy. But I’m looking forward to having more people here taking advantage of this platform.
Thanks for sharing this.

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